Today, every woman uses cosmetics, especially decorative ones. The main purpose of such care products is to hide minor skin defects and highlight expressive facial features.

To decide which products to buy, you need to understand the types and rules of application. Decorative cosmetics are presented in almost every modern cosmetic store.

Main types

A woman’s cosmetic bag is always filled with a lot of different care products, which become more and more numerous over time. Now let’s try to understand the types of decorative cosmetics that can highlight the beauty and attractiveness of a lady.

There are the following main types:

• tonal products and foundations;
• powders of various shades;
• varnishes;
• shadows;
• lipsticks and glosses;
• masks and creams for daily care.

To use each of the tools correctly, you need to follow a few simple rules.

The main one is: you should never apply a large amount of cosmetics, especially in the summer. Even with the use of foundation and lipstick, a woman should look natural.

Before applying decorative cosmetics to your skin, clean it. For this, there are various tonics and lotions that are designed for different types of skin. In this case, you can be sure that your skin will not develop rashes or other defects resulting from clogged pores.

If there are minor imperfections, you can use foundation or powder. It is important that the cosmetics match your skin tone and do not stand out too much. Then you need to proceed to the eyes and giving the correct shape to the eyebrows. To do this, you can use a lot of different cosmetics: pencils, eyeliners, mascara and shadows.

If you want to do better and more professional makeup, then it is best to use special brushes and applicators. The final stage is shaping the lips and using decorative blush. In this case, it is best to turn to natural shades.

When creating makeup, it is important that the emphasis is on one part of the image. For example, you can use bright lipstick or highlight your eyes with beautiful eye shadow and eyeliner.

Otherwise, the woman will look like a doll, since the makeup will look unnatural and quite bright.

BUDGET FINDS 2016: budget and inexpensive decorative cosmetics

Thanks to properly selected cosmetics, you can not only emphasize your natural beauty, adding zest to your everyday or festive look, but also veil the imperfections of your appearance. In addition, cosmetics are the optimal solution for opponents of tattooing, permanent makeup or plastic surgery. To look impressive, stylish and attractive, you need to choose the right cosmetics to create beautiful makeup.

What you need to know when choosing decorative cosmetics

Considering the huge selection of cosmetics that abound in the modern beauty industry market, every girl or woman sooner or later finds her own cosmetic brand or line. But how to choose exactly “your” cosmetics so as not to accumulate a lot of jars and bottles on your dressing table?

The main purpose of decorative cosmetics is to improve appearance, create spectacular makeup, an everyday/holiday look, and correct problem areas of the skin of the face and body. When choosing cosmetic lines, you need to take into account many factors: your type of appearance (color type), style and chosen image, age, characteristics of your skin. When deciding to purchase new mascara, blush, eye shadow, lipstick or foundation, many ladies are mistakenly guided solely by fashion trends.

Don't underestimate the impact of decorative cosmetics on your skin. Indiscriminateness in choosing cosmetics is costly for our skin, so it is equally important to pay attention to the composition of products, giving preference to time-tested brands and manufacturers. High-quality, certified products cannot be undervalued.

Unfortunately, not all cosmetic line manufacturers pay attention to the composition of their products. Low-quality cosmetics in high concentrations may contain stabilizers, dyes, emulsifiers, flavors, and other harmful chemical components that can cause early wrinkles, allergic manifestations, lead to changes in complexion, and increased sensitivity of the epidermis.

High-quality cosmetics should not only create flawless, beautiful makeup, but also provide gentle care for our epidermis. Therefore, first of all, before purchasing, you should carefully study the composition of cosmetics, giving preference to cosmetics containing components that care for the epidermis.

Ideally, the composition of cosmetic products should include components of natural, organic origin - shea butter, jojoba, grape seeds, vitamin A, E, organic acids, tea rose extract, chamomile, sage, lemon balm, calendula, and other medicinal herbs. Cosmetic products for creating makeup must necessarily contain: hyaluronic acid, which is a natural moisturizer of epidermal cells, antioxidants, which protect cellular structures from the harmful effects of free radicals.

Before purchasing decorative cosmetics to create everyday, evening or holiday make-up, carefully study the composition of cosmetic products, look at the production date, expiration date of the purchased products, and the tightness of the packaging.

Foundation, powder

When choosing a foundation, you need to take into account your skin type, coverage density, and ease of use. For normal, dry epidermis, preference should be given to foundations with a satin, light, shiny finish and creamy consistency. For oily epidermis, foundations with a matte finish and a dense cream-powder texture are suitable. For problem skin – cream without fragrances, stabilizers, comedogenic components. In order not to make a mistake in choosing a tone, it is enough to apply a small amount of the product in an even, thin layer in the neck area.

The shade of the powder should completely match your skin tone. You can test the shade on the back of your wrist or palm. After application, the effect should be invisible and translucent. The powder should set the makeup, laying down in a thin, even, imperceptible layer.

Concealer, highlighter, bronzer

The concealer is designed to correct imperfect areas of the skin. Preference should be given to compact concealers of yellowish shades with high coverage, which are easy to shade. Green concealers must be used extremely carefully so that the correction does not look like war paint.

When choosing a highlighter, give preference to products with small sparkles, which give a slight glowing effect, a shimmering shine to your skin. Testing highlighters should only be done in good daylight or bright light. Highlighters with large sparkles are more suitable for creating theatrical makeup.

The main purpose of bronzers is to imitate a natural tan, so the coating should be almost invisible, translucent, match the texture of the epidermis and the natural color of the tan. For dark skin, choose bronzers in warm golden shades; for light skin, choose pale beige with a slight pinkish tint.

Blush, shadows

When choosing blush, you need to take into account that their tone and shade may differ depending on whether they are applied to clean skin, on top of powder, or foundation. When choosing a tone, take into account your color type of appearance and skin tone.

Eyeshadow should be harmoniously combined with the overall style, image, and eye color. For an everyday option, nude tones and shades are suitable. For dark, tanned skin, shades of warm, brown-golden tones are suitable. For light skin – shimmering pink, beige, peach shadows.

Mascara, eyeliner

Considering the huge variety of mascara (for volume, lengthening, color, with curling effect), you can choose the option that will ideally highlight the beauty of your eyelashes. You only need to give preference to one option. When choosing mascara, pay attention to the brush, since the ease of application and the quality of coloring the eyelashes depend on this factor.

Mascara should be of uniform consistency, rich in color, without lumps, clots, or a strong unpleasant odor. Black mascara is a classic option for creating everyday and festive makeup, while colored mascara sets off the eyes and emphasizes the expressiveness of the look. For brown eyes, green or blue mascara is suitable, and purple will emphasize the beauty of gray-blue, green eyes.

Lip gloss, lipstick

You can add sensitivity and volume to your lips using the right lipstick and lip gloss. To determine how the lipstick will look after application, apply a sample to your fingertips. You can test lip gloss in the same way. As for color, consider your image, style, and makeup colors.

When choosing decorative cosmetics, in addition to the quality of the products, you need to think through your makeup and overall image in advance in order to avoid rash purchases and always look stylish and attractive.

Decorative cosmetics, based on the main types of raw materials used for their production, are divided into fat-based, powder and compact products. Fat-based cosmetics - lipsticks, gloss and lip balms, blush, eye shadow, pencils for eyelids, lips, eyebrows and other products. They are made from a mixture of synthetic and natural products: fats, waxes, oils, biologically active substances with the addition of dyes and pigments. Powdered and compact decorative cosmetics products - powder, dry blush, compact eye shadow - are powdery flavored mixtures of mineral and organic substances.

Fat-based decorative cosmetics. Lipsticks are hygienic (colorless or lightly colored), protective (from exposure to cold or UV rays) and tonal - for coloring lips. Hygienic lipsticks contain moisturizing and wound-healing preparations: vinylin, propolis, azulene, bisabolol, vitamins E, K, avocado oil.

The consistency of lipsticks can be hard (stick, pencil) or creamy, packaged in jars or tubes with a brush. Based on the degree of fat content of the stroke, lipsticks are divided into bold, semi-bold and dry. The fat content of lipstick is related to its formulation and the melting point of the waxes included in the composition. The dropping point (close to the melting point) of lipsticks should be from 55 to 80°C, which ensures the strength of the lipstick core and high quality of the stroke.

The widest range is foundation lipstick, produced in a wide range of tones and shades. Based on color fastness, foundation lipstick is divided into three types - simple, traditional (stays on the lips for 3-4 hours); stable (5-
6 hours) and super-resistant (super-resistant), retaining its color on the lips for more than 6-7 hours and leaving a minimal mark. Foundation lipstick contains pigments (natural or synthetic origin), which provide coverage (opacity) of the lipstick, and organic dyes. Dyes are allowed to be added to lipsticks no more than 3-3.5%, while the total content of dyes and pigments in lipstick is 20%.

When assessing the quality of lipsticks, the appearance is determined - the surface of the rod must be flat, smooth, evenly colored, without bubbles or cracks, the smell is pleasant, the stroke is even, uniform, without grains.

Packaging, labeling, storage. Lipsticks are packaged in metal, plastic or combined pencil cases, and the lipstick must be firmly held inside the pencil case, the slider must move freely, and when moving back, it must not cut off the edge of the lipstick. Lipsticks are produced in cases (folding thin cardboard) and without them, as well as in sets with other cosmetic products.

Lipsticks are stored in dry, ventilated areas with a relative humidity of no more than 70% at a temperature of 0 to 25°C.

Decorative cosmetics, powdered and compact

Powder is a flavored, finely ground mixture of amorphous talc, zinc oxide, zinc stearate, magnesium stearate, starch, rice or maize flour (in varying proportions) and natural mineral pigments. The powder should absorb skin secretions, eliminate shine, be easy to apply to the skin and have sufficient covering power to mask skin defects.

Based on their state of aggregation, they distinguish between loose powder, compact powder, liquid powder, and cream powder. By skin type - for normal, oily and dry. By tone - white, pink, Rachel (pink-yellow), light and dark, peach, tan (the tone can be indicated by a number). Based on the degree of grinding of the components, loose powder is divided into “extra” groups (extra fine grinding) and group 1. The content of water and volatile components in powdered powders is 2%, the mass fraction of zinc stearate is no more than 20%.

Powdered powder is packaged in cardboard, plastic or combination boxes; the top of the box must be covered with a polymer film to prevent it from scattering.

In compact products, the content of volatile components and moisture is 7%, the mass fraction of zinc stearate is 11%; they are smaller in volume and have a higher density. Compact powder has the ability to be applied in a light layer to the skin, but not crumble. Starch, dextrin, and tragacanth are used as binding components. The correct proportion of powder substances and binder ensures the degree of compactness of the powder - dense, but not hard; unable to “salt” on the surface.

This also applies to other compact products - blush, eye shadow, etc. Compact shadows and blush differ from powder in the tone and color of pigments and dyes, with a predominance of cool tones - green and blue, lilac, lilac, etc. The quality of compactness of powder , blush, eye shadow are checked when a tray with a compact product hits a hard surface covered with a layer of linoleum: the products should not crack.

Compact powders and other products are packaged in metal or plastic trays, which are inserted into powder compacts or palettes and supplemented with an insert (eyeshadow applicators) for application. A polymer film spacer is placed between the powder layer and the liner.

Powdered and compact decorative cosmetics products should be stored in dry warehouses at a temperature not lower than 0°C and not higher than plus 25°C with a relative humidity not higher than 70%. The guaranteed shelf life of products is established by the manufacturer.

Mascara

The most widely used is liquid emulsion mascara in a can with a screw-on brush cap. It has higher consumer properties and ease of use.

Liquid emulsion mascara is a suspension of finely ground coloring pigments in an emulsion medium containing substances that leave a hydrophobic, poorly water-soluble colored film on the eyelashes. The emulsion contains fatty components, lanolin derivatives, vegetable waxes, film-forming polymers, emulsifiers, and emulsion stabilizers. To protect the mucous membrane of the eyes, anti-inflammatory additives are introduced into mascara - azulene, propolis, provitamins, rose oil, etc. Mascara is available in various colors. Mascara can be regular and water-resistant; the latter contains a large number of water repellents and waxes, which dissolve only in special liquids for removing fatty cosmetics. To increase the volume of eyelashes and lengthen them, 3-4% of thin crushed polymer fibers are introduced into emulsion mascaras.

Decorative cosmetics for nails

Decorative cosmetics for nails are manicure varnishes and enamels. Nail polish is a colorless or colored transparent solution of a mixture of polymer film-forming agents in organic solvents. After drying, the varnish leaves a transparent film on the nails. Nail enamel is a colored, opaque suspension of pigments in varnish. The enamel leaves an opaque colored film on the nails.

Nail enamels contain finely dispersed mineral pigments, various dyes, metal oxides, pearlescent additives (guanine), finely ground variegated inclusions of “gold” or “silver” (aluminum particles about 0.1 mm in size), mica particles and other decorative additives depending on from fashion.

Film-forming polymers in varnishes and enamels (hereinafter referred to as varnishes) are cellulose nitrate and polymer resins - polyester, styrene-acrylate copolymers, which improve the structure of the film, increase gloss, hardness and adhesion (joint strength) to the surface of the nail. To reduce the fragility of the film, high-molecular oils - plasticizers, for example, castor oil, dibutyl phthalate, are introduced into the varnish composition. Organic solvents in varnishes serve to improve dispersion, reduce viscosity and form a high-quality film layer. The dry residue content in varnishes is 12-18%. The varnish label (usually on the folding case) should contain information about the content of volatile components. It is prohibited to use toluene and formaldehyde in varnishes. Solvents can cause irritation or allergies, but the film of dried varnish itself is harmless.

The film of manicure varnish should evenly cover the nails and remain unchanged on the nails for as long as possible. Varnish films must be resistant to water, as well as cleaning agents, detergents and rinsing agents.

The drying time of a double layer of varnish at a temperature of 20°C should be no more than 2.5 minutes. Currently, enamels with high hiding power and drying speed are produced 1-
2 min.

The modern range of decorative cosmetics for nails includes protective compositions for nails with protein, gelatin and calcium salts, products for strengthening nails and restoring nail plates, and a base for varnish that smoothes out unevenness on the nail plates.

Nail polish removers contain a mixture of solvents - acetone, amyl acetate, ethyl acetate, isopropyl alcohol, etc., with the addition of castor oil. They are distinguished by their ability to quickly dissolve varnish film. Liquids are available that do not contain acetone.

Manicure varnishes are packaged in glass bottles of various shapes with a volume of 15 ml (1/2 fl.oz.) with a screw-cut cap and an insert brush. Some varnishes have a glass or metal ball placed at the bottom for easy mixing of the composition. Bottles of varnish are produced in folding cardboard cases and without it.

Storing manicure varnishes at a temperature not lower than plus 5°C and not higher than 25°C while observing fire safety.

The word "cosmetics" comes from the Greek phrase "the art of decoration." At one time, this concept meant an entire science that studied ways to change one’s appearance or maintain its attractiveness.

Speaking of ordinary cosmetics, we mean face and body creams, toothpaste, shower gels, and caring lotions. Interestingly, the word “decor” is also translated as “decoration”. Accordingly, decorative cosmetics are created so that any woman can turn herself into a beauty.

So, decorative cosmetics include products with which you can transform yourself - a little or radically. Decorative cosmetics come in several types. We will talk about the main ones.

foundation

Just imagine that foundation appeared several thousand years ago. Egyptians, Romans, and Greeks actively used it to disguise minor imperfections. Only, unlike modern products, their arsenal included chalk and lead white, and the first foundation appeared only at the beginning of the 20th century. You have the opportunity to choose between light textures and thicker ones, creamy or dry, mattifying and giving a barely noticeable tan.

We are no longer talking about the fact that for small pimples or dark circles there is a concealer, for a base for makeup - BB cream, for a base for professional makeup for photography - a foundation, and for every day - a cushion and a stick. The basis of modern foundations are silicone oils, pigments, moisturizing components, and you can also find products with the addition of salicylic acid, which helps get rid of acne.

Powder is a mixture of mineral and organic substances. It mattifies the skin, hides redness, protects the skin from dust and dirt from the external environment, and also fixes makeup. There are several types of powder.

• Loose powder has this texture due to the small particles that make it up. With its help you can create velvety skin without the effect of a mask. As a rule, it is with translucent loose powder on top of foundation that you complete your makeup. It must be applied with a large fluffy brush. Be sure to shake off excess before applying.
• Compact powder can be either light in texture or dense. This powder is a great option to put in your bag and carry with you. It is small, and comes with a mirror and a sponge or brush. A powder puff and sponge will give a denser finish, while a brush will give a more transparent finish.
• Cream powder has become popular relatively recently. It combines the functions of powder and foundation: mattifying and correcting at the same time. Ideal for quick makeup.
• Transparent powder is designed to remove oily shine and set makeup. Place it on a brush or puff and powder the T-zone.

Shimmering particles are often added to the powder, which are visible on the skin only at a certain angle of incidence of light.

A slight blush indicates that the woman is healthy. That's why it attracts the opposite sex so much. Women in Ancient Egypt crushed mulberries and rubbed them into their cheeks, and in Ancient Greece, blush was created from beets or strawberries. The Queen of France, Catherine de Medici, was a lover of a beautiful blush, and the image of a Russian beauty is not complete without glowing red cheeks.

Nowadays, you can give your face a healthy look in an endless number of ways. There are loose, roll-on, liquid, cream and gel blush, as well as compact and baked ones. Also, if you forgot your blush at home, you can replace it with pink gloss or lipstick, pink eye shadow or even lip liner. Also, modern girls often prefer tints to blush, which we wrote in more detail in.

Eyeshadow, eyeliner and mascara

Eye makeup is the most complex and most interesting technique. Having mastered it, you can visually enlarge your eyes or give them additional expressiveness.

• There are countless shades of eye shadow for any type and color of eyes. You can also use the texture that suits you: dry or.

• Eyeliner and mascara are the products that usually complement eye makeup. With a pencil you can outline the contour of the eyes, draw the space between eyelashes, and also make arrows.

• Mascara is something most girls don’t go out without. Sometimes just mascara and gloss are enough to do express makeup. It’s not for nothing that they say that a woman can conquer with just one look.

Eyebrow pencil and shadow

Thick eyebrows are the most popular trend of our time. Refined ladies of the twentieth century with string eyebrows would be horrified at the sight of Cara Delevingne. But modern beauties boldly accepted this fashion - and did not regret it.

In order to draw or highlight eyebrows, girls use eyebrow pencil, eyebrow gel, eyebrow shadow and even. And also a comb - it combs and shades. In addition, it can be used to apply various products, for example, a transparent fixative gel.

Lipstick

The skin of the lips is very sensitive, so it is important to choose products from trusted manufacturers and follow the basic rules:

• Before applying lipstick, moisten your lips with balm and wait 2-3 minutes until it is absorbed.

• Depending on the main function, moisturizing, nourishing, and hygienic lipsticks are distinguished.

• The finish of the lipstick can be matte, glossy, satin, dense, translucent.
• There are lipsticks that increase volume, visually whiten teeth, give lips shine, and hide imperfections. Lipstick can be applied with a brush, sponge or finger.

To ensure that the lipstick does not smear and also lasts longer before application, outline the contour of your lips with a pencil of the same color, and then paint your lips completely with it (you can read about what else to do to extend the durability of the lipstick). Complete your lip makeup by dusting them with translucent powder with shimmer.

People began using cosmetics more than 5 thousand years ago: the pharaohs used eyeliner, the inhabitants of Ancient Rome tinted their lips with fucus. But if in the past makeup had a ritual meaning and emphasized belonging to a certain class, today makeup is primarily a tool for creating an image. Everything that can be used for this is decorative cosmetics. We will talk about the basic products that are necessary for beautiful everyday makeup and correction of aesthetic imperfections.

What applies to decorative cosmetics

Decorate - “to decorate” in translation from English, which means that the list of decorative cosmetics includes all beauty products that allow you to make your face more expressive and harmonious. Among the main ones:

• Foundations - foundations, creams, mousses, pigmented moisturizing serums, powders. You need to choose them taking into account the characteristics of your own skin color and texture and the desired result. For example, for natural makeup, the best foundation is one that matches the skin tone of your neck. For a seductive summer make-up, you can use shimmering powder or bronzer.
• Correction - concealers, spot correctors, contouring palettes, which allow you to literally sculpt your face by placing dark and light accents.
• Blush - cream, pressed, gel, liquid. They help highlight cheekbones and give a natural glow.
• Decorative products for lips - contour pencils, lipstick, tint, lip glosses with glossy, dense, matte and shimmering textures. They make it possible to emphasize the lips, adjust their shape and visually increase volume.
• Eye products - liquid and gel eyeliner, marker liners, pencils and shadows for eyebrows and eyes, mascara.

There are also auxiliary means, thanks to which decorative cosmetics will give a more expressive result. These include, for example, primers and other makeup bases that extend the life of the makeup, highlighters that create highlights for a natural glow, and illuminizers with light-diffusing particles that provide an even skin tone.

Beautiful cosmetics for everyone

There is an impressively wide arsenal of decorative cosmetics that allow you to transform your appearance with any “initial data”. Everyone has their own best beauty products. It is worth remembering that first of all they must match your skin type:

• normal - does not require complex care and allows you to experiment with any budget and premium products;
• dry - requires moisturizing, often has reduced tone, is prone to flaking; cream foundations and mousses, blush sticks and other products with a similar consistency are optimal for such skin.
• oily - due to increased activity of the sebaceous glands, it is prone to oily sheen, inflammation and irritation. The best decorative cosmetics for such skin should be light, watery and “breathable”, without a film effect. The most successful option is mineral powders with absorbent particles, loose shadows and blush, natural products with organic additives that normalize the condition of the epidermis. Under makeup, you should use a base that prevents pores from clogging and prolongs the makeup.
• combined - in this case, the T-zone may be prone to oiliness, and the rest of the face, on the contrary, is dry and prone to flaking. A good primer, on top of which any foundation will ideally lay, can balance this imbalance.
• problematic - if the skin has pimples, post-acne, localized inflammation and other defects, it is necessary to correct them before applying the tone and accents. Redness is neutralized with the help of green concealers, yellowness is removed with violet-lavender correctors, pigment spots in cool shades - pink and peach-orange.

Over time, the skin loses its elasticity, wrinkles become more pronounced, and in order for cosmetics to fit better, you need to smooth out the relief. It is worth using a silk primer on the face, a silicone one around the lips, and a concealer to eliminate dark circles under the eyes and age spots. It is better to apply a base under the shadows - it will simplify blending and extend the life of the makeup.

In addition, you need to choose decorative cosmetics taking into account your usual images. For those who love nude-look and the most natural daytime makeup, a high-quality foundation, mascara, eye and eyebrow pencil and gloss in 1-2 win-win shades are enough. For a glam look with Dior's eyeliner and bright lips, you need a larger arsenal of products. Fans of professional contouring, strobing, backing and other techniques of facial correction using cosmetics will have the most solid cosmetic bag.

• The primer will make any makeup more durable and even out skin tone. It is applied to clean skin as the first layer. You can move on to foundation only after the base has completely dried.
• In daytime looks, it is quite possible to replace dense and “heavy” foundation with BB or CC products with micropigments.
• If you don’t have time for full makeup, it’s enough to adjust your eyebrows, apply blush and lip gloss in a natural berry shade.
• In makeup, one accent is enough: you can professionally highlight your eyes using the smoky eyes technique or choose lipstick in a trendy dark color - but not all at once.
• Makeup removal should become a mandatory evening ritual: only with regular cleansing and skin care can you be sure that your makeup will look neat.