When the next Elvira Zhemchuzhnaya (and why do they have such stupid pseudonyms?) in some fashion community, based on overexposed or darkened photos, determines color types for free - it’s funny and amusing, but when a certain fairly well-known and even popular stylist charges $230 for a consultation (or 12 thousand rubles) and, ultimately, does not provide any information - this, sorry, is beyond the bounds.
Fortunately, I managed to get the money back, but the whole story seemed so strange to me that I decided to tell it to a wide circle of readers. Perhaps you will someday want to use the services of stylist Roman Medny.

My friend contacted Roman Medny. I do not share the opinion that male stylists are better at their profession than their female colleagues, but I have often observed how male hairdressers made good careers in high-end salons without even knowing how to properly hold scissors! However, the choice of a friend is her business, she shared the news with me, and we began to wait for the appointed date.

On day X, a friend wrote that the conversation on Skype took place. To the question: “how did it go?” She half-heartedly reported that Roman had rescheduled the meeting and she had to get up at three in the morning.

A few days later, a friend sent me a file with text and several sets that the stylist had sent her.

Having scanned the first sentences, I answered: “Why are there so many mistakes in the text?”, and then, apparently, she burst out:

Are you kidding me, or what? Is that the only thing that bothers you?
8 sets and two and a half sheets of description for them for $230?
- Ok, fine, what did he promise you? What did you agree on?
- I asked him about my body type, what styles specifically suit me, I expected a decent debriefing for 230 bucks, to be honest. “These dresses suit you, these dresses don’t suit you, this collar suits you, but this one doesn’t suit you, the length of the trousers is just this”...What did I get? 8 pictures from polyvore??!!!

However, in order to look at the situation from different angles, I went to Roman Medny’s website and got acquainted with what the stylist himself calls a “Consultation”.

Screenshots from Roman Medny's website.

And having removed Roman’s indignation at the dishonesty of his colleagues from the text, the bottom line is the following:

What is a consultation with a stylist performed by Roman Medny?

1. Color scheme: a palette of colors is drawn up and how they should be presented is explained.
2. Recommendations for makeup and hairstyle.
3. Analysis of the features of the figure.
4. Compiling a basic wardrobe of 15-20 items or the same sets.

Those. stylist Roman Medny, having received a 100% prepayment ($130 before the meeting on Skype and $100 immediately after it), did not complete even half of the paid work!

However, anything can happen in life (to be honest, it was hard to imagine that a well-promoted stylist would shamelessly scam his clients!), Roman could have mixed up something, sent the wrong documents or attached only part of the files, well, this happens! Based on this, a friend wrote Roman a letter with the following content:

Hello Roman.
Thank you.
Several questions arose about the consultation itself and the text.

1. I would like to replace slip-ons with sneakers and sneakers. I don't really like slip-ons.
2. The idea with a white backpack does not leave me:) I already have one backpack in the boho style.. I really like the chosen styles: sport chic and boho.
3. Still, I am tormented by the question about the inverted triangle (figure type) and what to do with it, what things suit me and what don’t, because I am not quite a standard inverted triangle and recommendations from the Internet do not suit me. Could you expand on this issue?
4. About our Skype? Do I understand correctly that this is not the entire consultation?

There was no response to this letter. At the same time, Comrade Medny lived on social networks, posted photos on Instagram, i.e. he was very active on the Internet!

Why not answer the client? Why, if you’re already so busy, don’t you just set a day when you can write to her? In the end, she fulfilled her obligations under the contract, but you didn’t!

Three days later, a friend sent Medny a letter in a different tone, where she described step by step what was stated as a consultation with a stylist (the information was taken from Medny’s website), what she was promised and what she ultimately received, offering three options for the development of events:
(published with permission of the author)

1. You do it again with the provision in full of all the services you provide “Individual consultation”. Which is no longer really interesting to me, because I have no desire to communicate with a person who just cheats people.

2. You return to me my money paid for a service that I did not receive.
The most acceptable option for me and, presumably, for you too.

3. I am covering our “communication” publicly on all the RuNet fashion sites known to me, and it is possible that the matter will go to court.

So what do you think? Roman Medny responded immediately! And twice!

(I know that publishing personal correspondence is not comme il faut, but this situation goes beyond ethical standards from the very beginning, besides, the actions of the stylist are very similar to a fraud scheme, and such issues simply cannot be hushed up!)

"Good morning!
It will be easier for me to return the money. As far as I remember, our first call with you was from a dark room with a bad camera and poor connection. Technically providing a service by asking each phrase again is, to put it mildly, uncomfortable. And I don’t need a client who thinks that for $230 he bought me into slavery without the right to holidays and weekends.” From correspondence with Roman Medny.

No apologies for the silence and wasted time or nerves of the client, no surprise that the friend received only part of the presentation, because anything could have happened! I assumed that when sending Roman or his assistant managed to confuse the address or folder with files, I did not see anything strange in the fact that not all files were attached to the letter, etc., but Roman did not show the slightest doubt about the integrity of the received material ! Moreover, he expressed dissatisfaction with the lighting and sound while communicating on Skype!

If the conditions of the consultation excluded the possibility of high-quality execution of the contract, especially for prepayment, why didn’t he tell the client about this? Why didn’t you reschedule the meeting to a more favorable time of day for work? Why, in the end, didn’t he return the money if there was no opportunity to meet again?

Roman Medny literally wrote the following in his letter:

It’s not my fault that by paying me $230 you received only a quarter of the promised consultation and silence in response to your letters, but you are to blame because the light and sound were bad and I felt discomfort!

What is this, anyway? What if my friend remained silent and did not investigate? Until recently, I thought that all this was some kind of mistake, but after reading Roman’s answer, which he sent to his friend twice in a day (!!!), I stopped doubting it. The only thing I wanted to clarify was how old is the boy?

What happened looks extremely bad, like a typical fraud scheme:

The stylist takes the first deposit ($130)
- Calls on Skype, asks questions, takes time out
- The client, to celebrate, sends the second part of the deposit ($100), expecting, at a minimum, a lot of hard work for his loved one
- and in the end he gets 8 sets and a description for them. If the client is not efficient or has little knowledge about the activities of stylists, he may well swallow 8 sets for granted.
- Profit!

By the way, when a friend was just coordinating the consultation, she asked how many sheets the analysis would contain, how much information the stylist would provide for $230? To which Roman replied something like the following: “if you are interested in the number of sheets, then this is not for me!”
The reaction is partly understandable, but on Medny’s website, in the descriptions of consultations, the following thought runs through as a red thread: “I don’t need a client who is not ready to be led.”

Most creative professions have some kind of standards, after fulfilling which a person can be considered suitable or not suitable for the chosen activity. It is possible to receive the title of the best in your profession if you participate in competitions and take places there, for example, hairdressers twirl multi-colored “shells” at Championships not because it is fashionable or stylish, but because it is an indicator of proficiency in the profession: hair needs to be dyed according to the linen in several colors and arrange them in a certain way. It's like a ballet class, like Bach's violin partitas, like an essay...

Stylists do not have any such standards, and this gives them a huge field for activity. Often, very questionable activities.

Photo: screenshots from Roman Medny’s website medny.ru, photos of hairdressing works nevberega.ru
Sets and analysis text provided by Roman Medny’s client

Detailed information about Roman Medny. Biography, education, coaching activities of a stylist.

Roman Medny He has been involved in fashion and style for 10 years, despite his fairly young age, he has established himself as a true professional in his field. But initially, the guy, of course, did not think that he would connect himself with the fashion industry, although this topic was always interesting to him. In order to learn more about this author and his talent, you need to know some points of his biography.

Stylist Roman Medny born on January 25, 1986 in Kyiv. He received his higher education at the Donetsk National University at the Faculty of Philology (Russian language and literature). In 2005, Roma moved to St. Petersburg and began working as chief editor at the Hotel and Restaurant Business magazine, while simultaneously collaborating with the Restaurant Vedomosti magazine, as well as TimeOut.Petersburg and Sobaka.ru, for which he wrote about fashion and style.

Roman Medny decides to move to Moscow in 2007. There, as an author, he collaborates with the magazines “Afisha” and “L`Officiel”. Since 2008, he began to practice individual consulting and shopping support, and in 2009 he took Marangoni courses in the specialty “Fashion Styling”. In 2011, the aspiring stylist studied makeup at the Make-Up Atelier courses and later completed an internship in Paris at the Make Up For Ever training center.

So, in 2011, Roman began active coaching. The stylist conducts trainings in Moscow, St. Petersburg, Kyiv, Novosibirsk, Tyumen, Vladivostok, Kaliningrad and others. Roman Medny’s master class at the InterCharm exhibition attracts about a hundred participants. The main feature of his master classes and trainings is comprehensive work with the client, going beyond just his own area (hairstyle, makeup, clothing), a comprehensive impact on the client through the formation of a certain aesthetic environment that would push the client to actively work on his image.

In 2011 style icon Roman Medny with a group of his clients went to Venice at the Biennale of Contemporary Art to conduct an experimental course “Contemporary Art and Fashion”. This practice began to be repeated regularly. Working on the client’s image, Roma creates a lifestyle in which the client feels as comfortable as possible and is ready for changes.

The stylist became a real expert in Life Style Management, he wrote on the pages of such publications as: “Russian Reporter”, “Gazeta.Ru”, “Expert”, etc. Forbes Russia magazine named Roman one of the best specialists in shopping support. Since 2012, Roman began hosting a TV program on the Ukrainian TV channel STB, in which he teaches viewers the basics of good taste. In its time segment, the program became the most popular on Ukrainian television.

In January 2013, the guy took part in compiling a training for the management of Italian fashion houses commissioned by the Italian Fashion Chamber, and since the same year he has been collaborating with Forbes.Ukraine. In 2014, Roma released a capsule collection of accessories together with AGE.

As you can see, answering the question "Who is Roman Medny" we can say that stylist Roman Medny didn't appear from anywhere. This style and fashion expert is now in great demand, but he has worked and continues to work hard to ensure that his many readers and readers, viewers and spectators look their best. He knows everything about body types, contrast, color combinations, features of men's and women's wardrobes, and knows what to do with all this.

How to get training from Roman Medny?

In addition to the fact that the stylist conducts live master classes and trainings in different cities, he decided to conduct style training online and remotely. So, now anyone who cannot attend live trainings can take courses by Roman Medny at any time and in any place convenient for you. Not every person has the opportunity to come to Moscow, Kyiv or another city for personal training or consultation with a stylist. And anyone can learn style, fashion and how to dress correctly! Remotely, from the comfort of your own home!

The stylist has a large number of books and courses in video format, which are very popular, not only among women, but also among men. Men also want to look and dress beautifully and stylishly, and Roman helps them a lot with this! For example, video course "Women's Festive Wardrobe" video course "Festive men's wardrobe", video training "Men's style from A to Z", video course "Hairstyle in character", video course "Rules of women's tights" and many others. There are separate courses on seasonal wardrobes and style trends. There is also material on the topic of how to become a stylist - video course "How to become a stylist and make money doing what you love."

These and many other courses and materials can be found , as well as on the blog and YouTube channel of this stylist. He has a huge number of useful videos, articles on the basics of style, on the newest trends, on current new products of the season, on “smart style”, etc. In addition, there are freely available books by Roman Medny: book "Women's basic wardrobe" And book "5 steps to the image of a successful man." The books are free and can be downloaded from the author’s website.

Why is the stylist so popular? What do his clients say? Any reviews?

Roman Medny assures his clients that individual style and good taste are not some abstract concepts that only a select few can comprehend. Clothing is a reflection of a person’s lifestyle and way of thinking, and taste manifests itself when all this is in harmony. From his experience, the stylist realized that there are no people without taste, there are those who simply have not learned to express themselves in clothes, there are lazy people.

Most stylists look primarily at appearance, perceiving the client as a mannequin that needs to be dressed up. And Roman thinks specifically about a person, trying to find what will make him strive for perfection, and gives the knowledge that is necessary to follow this path. It is this approach that makes the stylist Medny so popular and famous. His clients are delighted with him and his work. This is why there are so many online positive reviews about Roman Medny and words of gratitude addressed to him.

If you want to get acquainted with the work and approach of this stylist, then you can always use his free materials to get started. Download the books we talked about above. And also study video seminar "Fashion trends of the spring-summer 2018 season", video seminar "The Art of Restyling", video seminar "Types and basic methods of composing images", favorites of the online program "Logic of Style". These materials can also be downloaded and studied for free on the stylist’s website. In general, the official website of Roman Medny has everything you need for a transformation!

So, if you have a desire to look fashionable and stylish, without losing yourself and your image, then Roman Medny will teach you to express your thoughts and lifestyle not only with the help of your wardrobe, but also with the help of accessories, hairstyles, makeup, etc. d. The stylist will tell you in his videos, courses and trainings how not only to dress beautifully, but also to find harmony between your inner state and appearance, to please people and be the subject of their admiration.

08.03.2011

For the wonderful but controversial holiday of March 8, I prepared an unusual issue of the “Men Speak” column - an interview.

Today, stylist, makeup artist, shopping guide and just an interesting person, Roman Medny, will talk about women. And within the scope of my blog, he is also very valuable as the founder of the LiveJournal community about men's cosmetics all_tested. In a word, you have already realized that this is not the kind of person who doesn’t care how a woman dresses and makes up.

We talked to him about women's conservatism and bad taste, about blue nails and eyelashes and the fact that a woman is obliged to cook. Well, and much more, of course.

Roma, you are a stylist and makeup artist. Who is more interesting to dress - men or women? As a child, it seemed to me that for a girl doll you could come up with a bunch of outfits, and for boy dolls - well, just pants and a shirt. Now, of course, my idea of ​​a men's wardrobe a little bit has expanded, but I still think that women's clothing in general is more interesting and varied. Is this true or am I mistaken?

Yes, clothes for women are indeed more diverse. And not only in colors and styles, but also in prices. When I have to dress a married couple, I always spend less on women's looks than on men's ones, because... Women's clothing is always cheaper in the same brand. But this does not mean that it is more interesting to work with women - it is precisely much easier to work with women. And I love challenges, I’m Aquarius, so it’s more interesting for me to work with men

Why are women's clothing cheaper? This is quite unexpected.

Well, it's just really cheaper. If normal women's trousers can be bought for one and a half thousand rubles, then you won't find men's trousers for less than four thousand. The same goes for shirts, jackets, and outerwear. A man's fur coat costs much more than a woman's.

What does this have to do with? Does this have anything to do with cost or does the manufacturer just know that a woman will still buy about five of these trousers?

Sometimes it seems to me that now the price of clothes is in no way tied to its real value. It’s just that a man buys less clothes and at the same time he is morally ready to spend more on them than a woman. So it turns out that girls rush around the shops, trying to find something cheap and beautiful, and end up with a bunch of junk worth 20 thousand, and the guys come in and buy one suit for 20, which they will wear for several months. Women have a lot of clothes that are worn 2-3 times, but a man wears all his clothes to the fullest. Literally to the holes

It’s clear, that is, we get a kind of discount for wholesale and as a “regular customer.”

Yeah, something like that. There is more competition for women's brands. And women switch from brand to brand more easily. Therefore, every manufacturer is interested in creating a cute T-shirt for 300 rubles. Men, on the contrary, stick to the same thing for a long time. If a suit fits him once, then he will go to the same store until retirement

And, as I understand it, when choosing a bow, it’s easier for you to satisfy a woman because of her openness to change?

But this is a myth. It’s only a woman who thinks that she’s all “wanting to change.” In fact, women can simply fight to the death for some of their cockroaches from the “it doesn’t suit me” series. You can explain to men that this is good, but this is bad, and a woman listens to you, nods, and then says “this doesn’t suit me” / “I won’t wear this.” And all women’s passions for change usually do not go beyond the limits of the next bad haircuts. Women are much more conservative, snobby and purist than men.

It’s just that for just you, they still have a dozen friends as stylist-advisers, and not always with ideal taste. And then, as they say, “I’m seeing this cat for the first time, but I’ve known you for ten years.”

Yes, every woman considers herself a style expert. Clients often ask how to get rid of bad taste from a friend - it’s impossible.

Wow, but this is already interesting. Are there such orders?

Orders for girlfriends to dress up? Not often, but they do. As a rule, I refuse if I see even the slightest resistance on the part of my friend. Because “it is impossible to prove to a fool that she is a fool.”

Do these statements about your friend’s bad taste always turn out to be justified?

A man sees much less than a woman thinks. And if a man talks about bad taste, then the case is usually egregious...

Fashion history is your specialty and your hobby. What are your favorite fashion looks from the past? Let me explain what I mean: for example, the fashion of the 50s, if I’m not mistaken, the 20th century, seems incredibly chic and elegant to me: a heavy bell skirt, a tight-fitting bodice and the obligatory short gloves. I really don’t understand how such a fashion could have happened. What are your favorite styles?

I really love the Soviet 70s. An abundance of tweed, smoky dragonfly glasses, a masculine silhouette for men and always fitted for women. And how carefully they knew how to introduce furs back then—neither before nor since have furs been so elegant in Russia.

Although I watched and, frankly, was very impressed by your videos about men’s makeup, in honor of the Eighth of March I’ll ask about women’s makeup. What are your least favorite street, everyday women's makeup "trends"? I'm talking about both common makeup mistakes and some generally annoying style.

I am amazed at the persistence with which women try to paint over their lower eyelashes. For daytime makeup, it’s better not to touch them at all, and girls try to mold them into spider legs. In general, the lower eyelashes are very soft and thin, so they are treated with mascara at most once and then combed with a clean brush so that they do not stick together. But here, many girls like to paint them in several layers, like the top ones, and mold them into 5-6 lashes. Few, but thick and crooked. In general, the main evil is sticky eyelashes.

Don't bright blue ones scare you? I have often encountered rejection of colored mascara from men.

From an art point of view, they are not scary. But if you want to please a man, you need to push art further away, the emphasis is on naturalness

What about black and blue nails? Are you, as a man (and not as a stylist), attracted to them?

Yes, there is something about it, unlike black lips. By the way, many girls believe that green or turquoise polishes are evil. And today I just watched in fascination my hands with a marsh-colored manicure - it combined so well with the image as a whole. Nails are like jewelry, like gemstones. There is no talk of naturalness here. Everyone is already tired of French. Besides, it always looks terrible on nails that are not perfect. Unlike dark varnish, if the nail is properly decorated and the shape is well chosen.

By the way, what nail shape do you prefer - oval, square, stiletto or something else?

Oval, of course.

Why "of course"? I myself love the oval, and this causes confusion among most of my friends who wear a square. And even manicurists are surprised by the order “not to make it square.”

Because with an oval, the fingers seem longer, neater and the bend of the plate is more harmonious. After all, not everyone can boast of parallel sides of the nail. As a rule, this is a trapezoid. The oval balances this trapezoid, and the nail looks complete and whole from any angle.

Everyone knows that girls are not above stealing cosmetics from their boyfriends (usually personal care cosmetics, of course). Occasionally, young people stretch out their raking hands to our treasures, although in 90% of cases they limit themselves to shower gels with delicious smells. You are the creator of a community about men's cosmetics, and you probably have at home an arsenal of creams, masks, shampoos, balms and other things that any girl would envy. I'd probably rob your lockers at night! How do you behave when you live with a girl? Are you picking at anything from her or is it the other way around?

The bullshit is that the lines of men's cosmetics that are produced are very incomplete. Just catastrophically incomplete. And we constantly have to borrow certain products from women’s lines. As for dragging me away, it happens all the time, sometimes to the point of irritation. Moreover, what irritates me is not the fact that she uses my cream, but the fact that when I kiss her, I smell myself. This just smacks of some kind of shiziness, because in erotica people rely on smell no less than on touch, and certainly more than on trusting their sight. Therefore, an attractive partner should smell different and, preferably, unfamiliar.

And who ends up expropriating someone else’s property more often—you or she?

More often she. Women are more curious creatures than men.

But I also wanted to talk about mops and rags. I remember that on your blog many copies were broken on the topic of whether a girl should cook. I agree that if a girl offers to eat only in restaurants, then it would be quite appropriate to offer her to spend the night in hotels. But if we face reality, now girls who are ready to wash, iron, cook, clean, sew and knit are left only in villages, and the average working lady has neither the time nor the desire for this entire package of services. For example, I love to cook and do it all the time, but I hate dusting. There are probably mirror opposite examples. So, the question is: which of the household responsibilities are fundamentally feminine for you? And which of them are you ready to divide between you, by agreement?

I am a very strange man in the sense that I don’t want to share any household responsibilities at all. For cleaning, there is a housekeeper who can be called once a week and it is not as expensive as many people think. I love to cook and sometimes I do it with pleasure, so I don’t understand girls who refuse to cook on principle. I cannot consider this anything other than stupidity. It's so simple! And I am only happy with those girls who know how to cook. Those who refuse to do this on principle do not stay longer than one night, as a rule. Why keep a woman just for sex, if you can find a new one every day for this - and it will be much more interesting.

What if she agrees to cook, but the result is that... “it would be better to drink and smoke,” as Vasiliev sang?

I’ll stand next to you and teach you so that the result is good.

You're just a dream!

Yesterday I was told that I am the ideal man. Just when I was frying pancakes at the stove. Although there was a strange set of “positive qualities” - a DJ, handsome and a cook. Although who of them, women, will understand what they need?!

You've talked quite a bit about how to dress business men. But if we touch on the topic of business women... I recently took one look at the trailer for the new “Office Romance” and asked myself this question: who is the current business woman more like? On Mymra or on the image glorified by magazines: impeccable taste, stilettos, sleek hair, sternness in her gaze - in general, the Snow Queen, inaccessible, but magnificent?

It should be noted that modern business women have learned to look like the Snow Queen, and “myr” can be found extremely rarely among women under 35. Moreover, many manage to achieve this look even better than a seductive evening and affordable casual look. Inaccessibility - it suits everyone.

Well, okay, let's leave the business ladies alone and move on to the opposite aspect. A stylist is an artist, and since you also started producing your own clothes, you are even more of an artist. Are you inspired by images of motherhood and pregnancy, or are such concepts outside of your design interests? By the way, have you ever been a shopping guide for pregnant women?

First of all, a stylist must be a psychologist. The artist is the tenth thing. You need to think about the person - his character, his way of life. And only then realize your fantasies. About pregnant women - this is a very interesting topic, but I have not had to work with pregnant women, because... For some reason, in this state, a woman thinks about herself last. More precisely, about your appearance. There are even a number of signs: don’t dye your hair, don’t cut your hair, don’t wear new clothes, etc. etc.

What about young mothers? After all, they choose clothes for the baby with inspiration, but doesn’t anyone really want to think about themselves?

But I had to carry out young mothers in buckets. Usually a year or two after giving birth, when you manage to return to more or less “your” size. It turns out that mom hasn’t bought normal stylish clothes for two years now and, of course, she has to improve the situation. These are some of the most grateful clients. As a rule, they require an integrated approach, because I need to make up for lost time in two years in hairstyles, makeup, and clothes. And, as a rule, skincare products change too.

What kind of look do they usually want? Something soft and gentle or, on the contrary, to shake yourself up again and feel desired and chic?

They want to be feminine, status, elegant and at the same time flirty. At the same time, without aggressive sexuality, but with piquant details.

Surely you have some, if not idols, then icons of style/beauty/intelligence among female celebrities? And if so, why exactly do you love them?

If we talk about great women, then most often I am fascinated by their character and life path. Somehow it turns out that strong people, in any case, leave their imprint on aesthetics, regardless of how they dressed. Just remember Edith Piaf - an ugly, hunchbacked woman without a distinct style, but for some reason these epithets come to mind last when you start talking about her. And so with anyone. Bette Midler, Meryl Streep, etc. — everyone dresses, to put it mildly, not very well, but it’s the personalities that attract me. And stylish dummies like Victoria Beckham get boring very quickly. I don’t understand how you can admire only the ability to wear clothes - after all, they are just clothes.

Well, what about Audrey?

We know Audrey from two dozen classic photographs. I once watched all her films and there are also enough horrors that will not fit anyone’s mind. For example, the earrings in Breakfast at Tiffany's. Therefore, there is no need to absolutize and erect idols on clothes.

An idol is not an idol, but in some ways she was perfect, like a figurine.

A matter of taste. To some, Dietrich seems such perfection, to others to Garbo, to others to Hayworth, and to others even Charlize Theron. You won’t believe it, but in 50 years, if humanity is still alive, the most stylish images of Gaga will be filtered out and someone will also consider her a statuette.

Giving women flowers on March 8th is vulgar and banal, although inevitable. But you hardly like banality, I guess. What options for creative “flower” gifts could you offer? So that until the amazed “ah!” from the mouth of the recipient?

I started giving flowers on the 4th and the “ah” was because I was the first one to do it this year. And it was nice. It is generally difficult to surprise with flowers. Both quality and quantity always turn out banal for some reason. Therefore, it is better to give original gifts, in my opinion. I once gave a girl wallpaper - she dreamed about it and still couldn’t buy it. She says she was happy then.

Another gift that has held the top spot for vulgarity for many years is perfume. We women know well that giving perfume without “trying it on” is a terrible mistake, but nevertheless we love to read about what scents will suit our color type/zodiac sign/name/foot size. My question is from the same opera. Imagine that a man runs up to you in a store with tears in his eyes and begs you to help him choose a perfume as a gift for his mother-in-law, wife, sister, lover, old school friend and daughter. What scents would you recommend?

In this case, I advise everyone to give sets of miniatures of one brand or another. At least something will do. Although I had a client who thought of taking this set apart and giving it to different women. And what about the smells - but now they are all within three or four bouquets with minor variations. If a young man tells you what his girlfriend has been using lately, finding a similar “new” scent is not difficult. For example, you can find dozens of variations of Nina Ritchie (I call it “fruit compote”), with minor improvements.

We must assume that you, unlike most men, would be sympathetic to a woman’s desire to set aside a couple of rooms for a dressing room or make a room for shoes, like Carrie from Sex and the City. What purely feminine everyday moments can you not come to terms with or do you find it difficult to come to terms with? Chatting with your girlfriends on the phone for hours? “Darling, you should start your morning with oatmeal, don’t walk around without a scarf, don’t read lying down” and other attempts to improve the health of the man living nearby and make it completely right? Invasion of your personal space - “who is the text from, who are you chatting with on ICQ, why can’t I read your mail,” etc.? Or something else?

Yes, I can understand what mechanisms work in a woman’s head when she wants a new dress or shoes, but invasion of personal space is evil. I never allow myself to pry into other people’s phones and I don’t let anyone into mine. It's the same with mail. But oatmeal is good. And for some reason I can’t stand it when someone helps me pack my suitcase for the trip.

By the way, have you ever had to act as a stylist or even a shopping guide for your girls? What about doing makeup?

Constantly.

And they always agreed with your vision of the image?

Of course not. We argue constantly.

Whose initiative is it - do you want to improve something yourself or does your other half ask for help with fresh ideas?

Yes, somehow everything crystallizes harmoniously on both sides - we just go shopping together or get together to a party

And you yourself paint a girl for a party?

Never completely. I love to make eyes

Well, I was already envious - you sit, relax, and no one runs around the room shouting: “How can you put on makeup for an hour and a half?!” By the way, how do you feel about the notorious long preparations for girls?

With restrained irritation. But this is all for show - you just have to go out without it at least once and the next time everything happens much faster.

Finally, as a gift to your readers, give us some interesting idea to use in the image. Makeup, hairstyle, clothes, shoes - it doesn’t matter.

Can I just have some practical advice?

Of course, it’s even necessary!

Bright shadows are in fashion this season, but those who have tried it know that it is almost impossible to achieve such a bright color in life as on the catwalk, and shading turns out to be garbage. My advice is to use a white eyeliner instead of an eyeshadow base. It will make it possible to achieve a bright color, like on the catwalk, and carefully shaded along the edges it will also make the shading of the shadows more accurate. On holiday, you can experiment with brightness, so go for it!

*photos from the personal archive of Roman Medny are used in the article

stylist, style coach

Today, using the example of Christina Hendricks, I would like to show how to dress at 40 years old if you have a body and at the same time you are far from a model in appearance. The first thing to do is to forget everything that you saw in the TV series and that Alexander Vasiliev advised you. Cardigans, blouses and other knitwear in pastel colors do not decorate a woman’s body, do not add elegance to her, do not bring aristocratic sophistication, but simply “babit”...

Among our compatriots there are also many negative examples of the abuse of knitwear. Alla Verber alone is worth something!

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You need to understand once and for all: soft and shapeless = thick, graphic and contrasting = fit. Therefore, by the way, not every black person is slimming.

It is necessary to say a few words separately about jackets. They are present in almost all recommendations for women's bodies, but finding a properly fitting jacket if you have breasts and a stomach (or maybe even both) is almost impossible. But here, paradoxically, you need to go not from the basic side, but choose a more extravagant option - with a peplum. This is exactly the case when black simply transforms the silhouette.
A complex cut with a lot of folds can turn a slender girl into an indistinct mess, but on the contrary, it works wonders with fuller figures.

Among my clients over the age of 40, there are many fans of Vivienne Westwood, although it would seem that this is an extravagant avant-garde brand. But it is the complex cut that adorns the shapes.

Women with large breasts are accustomed to wide straps on bras and dresses, but it is they who most often spoil the picture, creating the effect of a small head. They look harmonious only on a beige dress.

For all other dresses and tops, it is better to have either thin straps, if your arm size allows, or open shoulders.

Notice how a wrap dress visually tightens your breasts. This is an excellent solution not only for the evening, but also for a casual look. Especially if the dress or top has a print.

This is exactly the dress that Diane Von Furstenberg sells season after season. Fits perfectly on any figure and slims you by five kilograms at once. But even here you need to be careful with the print. Even if you're an autumn type, avoid vintage colors - they look cute on girls, but on women they just look like a dressing gown. Choose beautiful, rich colors and colorful prints.

If the print makes your eyes slightly dazzled, then you are on the right track!

And finally, a few words about outerwear. Despite all the articles about the basic wardrobe, a beige trench coat or coat is not the best option for a woman with curves.

A coat that fits too tightly can also add a few pounds.

Roman graduated from Donetsk National University. In 2005 He moved to St. Petersburg, and in 2007. to Moscow. He began collaborating with L'Officiel and Afisha magazines, and in the late 2000s he began actively consulting and providing proper shopping services. Since 2011 conducts traveling coaching seminars and master classes speaking in major cities of Russia and neighboring countries.

Roman Medny: in my lessons I will share professional secrets and help you choose stylish looks for every day and find your own unique style.

The main difference between Roman Medny and most other stylists is that first of all he looks at a person and tries to understand his desires, bring him closer to perfection, and does not just see him as a mannequin. This approach attracted attention and attracted the first “big” clients.

Roman Medny knows absolutely everything about creating a fashionable look for every day

He has an innate perfect taste. He can accurately select colors and shades, play on the contrast in body types and, most importantly, explain to the client and students why they need to create just such an image. If you want to look perfect every day, change your wardrobe and always be aware of new trendy models, then Roman Medny’s courses are what you need.