Sales or, as the Italians say, “Sconti” is exactly the time when exclusive items from world famous fashion houses can be purchased at reasonable prices.

As a rule, such events are held twice a year - in the winter and summer seasons.

Their schedules largely depend on the geographical location of the city: traditionally, the sales season began in the southern regions, and then it was picked up by the northern ones. The average discount today is 15-20%.

In 2011, the Italian government passed a law that established uniform deadlines for sales throughout the country. Until this moment, “Sconti” could begin on completely different days - the dates depended on the location of the event, as well as on the status of the store (mass market, chain store, boutique, etc.).

With the adoption of the new law, an official sales calendar was established, violation of the schedule entails certain sanctions - fines. Also, boutiques and other stores can arrange discounts and promotions only with the permission of the authorities.

Dear reader, to find an answer to any question about holidays in Italy, use. I answer all questions in the comments under the relevant articles at least once a day. Your guide in Italy Artur Yakutsevich.

In total, the sales period lasts exactly 60 days, however, if discounted goods are sold out earlier, stores have the right to terminate the promotion, thereby returning to work as usual. As for things that will never sell out, they are sent to various stock points and outlets.

It is noteworthy that at the very beginning of the sales season, the size of the discounts varies between 10-20%, but as the excitement around this event subsides, the most popular models and sizes disappear, and the promotion percentages increase. So, At the end of the winter or summer season, you can purchase items at a discount of up to 50%.

When do winter sales start in 2020?

The winter discount season in Italy begins on the first Saturday of January, in 2020 it is January 4(in some stores a day earlier - 3), its official end is considered the beginning of Great Christian Lent. Sales at this time are more preferable to summer sales, since the markdown of goods can reach 70%.

Winter sales calendar 2020:

• L’Aquila – from 5.01 for sixty days;
• Potenza – from 5.01 to 6.03;
• Catanzaro - from 6.01 for sixty days;
• Naples (Napoli) – from 4.01 to 4.03;
• Bologna – from 4.01 to 04.03;
• Trieste – from 5.01 to 31.03;

• Rome (Roma) – from 4.01 to 19.02;
• Genoa (Genova) – from 4.01 to 16.02;
• Milan (Milano) – from 4.01 for sixty days;
• Ancona – from 4.01 to 6.03;
• Campobasso (Provincia di Campobasso) – from 5.01 to 5.03;
• Piedmont (Piemonte) – from 5.01 to 28.02;
• Bari – from 6.01 to 2.03;
• Cagliari – from 5.01 to 6.03;
• Palermo – from 5.01 to 17.03;
• Florence (Firenze) – from 5.01 to 6.03;
• Perugia - from January 5 for sixty days;
• Aosta - from 6.01 to 17.03;
• Venice – from 5.01 to 2.03.

Dates are determined by local authorities.

The places that are more favorable for winter shopping are the same as for summer shopping - Rome, Milan, Rimini, Florence.

As you head into the winter shopping season, you should understand the following:

1. Boutiques and stores will feature not only discounted items, but also those that can be purchased at full price. However, the areas of discounted products and products from new collections have distinctions.
2. On average, discounts remain within 20-30%, The price drop is only for those clothes that meet non-standard sizes.
3. You can pay in the store either in cash or by card.
4. Not all participating items will be offered for sale on the first day. Inventory tends to be slightly replenished during the 60 days of sale.

Winter discounts in Rimini

Sconti in Rimini is especially popular among Russian shopaholics. It is in this city that a huge number of stores are concentrated, offering clothes from both the mass market and ready-to-wear. From January to March you can buy autumn, winter, and demi-season items here. As a rule, domestic fashionistas come to this Italian town for fur coats, sheepskin coats and leather jackets, which are distinguished not only by first-class quality, but also by affordable prices.

In the sales policy of local stores, you can notice the following trend: at the beginning of the season, discounts do not exceed 30%, but after three or four weeks their percentage increases to 45-50. At the end of the event, items in boutiques and shopping centers can be purchased at a discount reaching 80%.

It is noteworthy that in Rimini sales are organized not only by mono-brand boutiques or luxury shops, but also by wholesale factories belonging to the middle price spectrum and fur salons.

When do summer sales start in 2020?

The most popular among avid shopaholics and fashionistas are the Italian summer sales seasons, since at this time you can not only purchase exclusive items from world-famous brands at prices significantly lower than their original cost, but also relax on the warm sunny coast. When planning your personal shopping tour, you should know about the existence of “Saldi” - that same state sales calendar. It contains information regarding the start and end dates of the discount season in the main shopping centers of the country. It is noteworthy that the schedule is designed so that the potential can visit almost all major retail outlets in Italy.

Sales season schedule by city:

• L’Aquila – from 5.07 to 8.09;
• Potenza – from 2.07 to 2.09;
• Catanzaro – from 7.07 to 31.08;
• (Napoli) – from 5.07 to 4.09;
• (Bologna) – from 5.07 for sixty days;
• Trieste – from 2.07 to 30.09;
• (Roma) – from 5.07 for six weeks;
• (Genova) – from 5.07 for forty-five days;

• (Milano) – from 5.07 for sixty days;
• Ancona – from 7.07 to 1.09;
• Campobasso (Provincia di Campobasso) – from 2.07 to 14.09;
• (Piemonte) – from 6.07 to 01.09;
• Bari – from 2.07 to 14.09;
• Cagliari – from 6.07 to 04.09;
• (Palermo) - from 6.07 to 15.09;
• (Firenze) – from 6.07 to 04.09;
• Perugia - from 7.07 for sixty days;
• Aosta - from 7.07 to 30.09;
• (Venezia) – from 6.07 to 31.09.

There are a number of unspoken rules, without knowledge of which comfortable summer shopping in Italy is impossible.

1. On the opening day of the sales season, real excitement and uncontrollable chaos will reign in retail outlets. That is why the store administration may invite police officers or additional security.
2. In order to be among the first in line at the boutique, you should take your seats early in the night, because there are many people who want to buy an original item at a discount.
3. Be prepared for the fact that you may not be able to try on the item you like, since all the fitting rooms will be occupied, and the queues for them will be longer than the one that accumulated in front of the store itself. Experienced shoppers advise buying the product right away - in extreme cases, you can always sell it.

Having analyzed the geography of summer sales, as well as the accumulated experience of shoppers and fashion experts, we can identify a number of areas that are considered the most favorable for purchases:

1. Center of Italy (capital and Rimini);
2. North (Milan);
3. South (Bari).

In each of the cities that serve as a platform for sales, there are places where shopping will be more productive and varied. Below are the main shopping centers in Italy, as well as the addresses of their boutiques.

It is the sacred duty of any fashionista to visit Via dei Condotti in Rome. It is here that a record number of boutiques and premium stores are concentrated, offering shoes, clothing and accessories from the leading designers of our time.

If you have chosen Venice as your shopping destination, then you should walk through the square (Piazza San Marco) and the streets adjacent to it.

Italy is the country that has a record number of outlets. Outlet is a large shopping complex that throughout the year offers goods from the leading brands of our time at discounted prices (discounts can reach 70%). As a rule, such establishments sell goods from collections that are 3-5 years old.

Today, this term can mean both traditional outlet centers and all kinds of spas and drains.

Drains

Stocks are small commercial stores that sell discounted products. In them you can find things that were sold by prestigious boutiques several years ago, but were never sold out. The main distinguishing feature of such points is a record discount percentage. Thus, in stocks, wardrobe attributes are purchased at prices that are 70-80% less than their actual original cost.

Spacci

Spacc is one of the types of outlet that specializes in selling products directly from production. Prices at these outlets are not much more expensive than in stock stores.

List of goods that you can purchase in spaci:

• Items from the collection are at least three years old.
• Exclusive prototype items from leading fashion houses, which were created in single copies and which can be seen in future collections. The only note about these products is that they are all presented in one size - the smallest, since they were originally made specifically for catwalk models.
• Items from both new and old collections that have minor flaws or defects. Their markdown can reach 30%.
• Spacci are located in close proximity to the places of their production and sewing factories.

TOP 5 outlets in Italy

Outlets can be found in any city, in any region of Italy, but how do you know which one is preferable? Below are the best Italian outlets.

Castel Romano

(Castel Romano Designer Outlet) is located near Rome at Via del Ponte di Piscina Cupa, 64. The outlet is open daily from 10:00 to 21:00.

Here you can buy last year's collections of world famous brands with discounts of up to 70%. Also, the store is holding a series of additional private sales for its regular customers.

The Mall

The Fidenza Village Outlet is located in Milan, located at Via S. Michele Campagna, 43036 Chiusa Ferranda, Fidenza PR. Open daily from 10:00 to 19:00.

There are more than a hundred different brands of clothing and shoes represented here. Also, the athlete has his own official website - fidenzavillage.com, where you can preview the entire available range.

The only disadvantage of Fidenza Village Outlet is that it is located quite far from the center of Milan.

Prada & Miu Miu Outlet" (Space)

The Prada & Miu Miu Outlet (Space) is located in Florence, located at Via Levanella Becorpi, Località Levanella, S.S. 69 – 52025 Montevarchi (AR).

The main feature of this store is that it offers its customers exclusively high-quality and exclusive branded items and Miu Miu. It is noteworthy that here you can buy not only discounted goods from last year’s collections, but also some items from current seasons on special offers.

The Fuzzi Factory Outlet is located in Rimini at 167, Via al Mare, San Giovanni In Marignano RN.

It deserves your attention, at a minimum, because it is replete with unusual and extravagant clothes from talented Italian designers. You will not find models similar to those presented in this shopping complex anywhere.

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Europe in winter means snow-covered streets and bright lights, the smell of mulled wine and luxuriously decorated fir trees, skating rinks and fun rides. This is also the time for Christmas markets and winter sales with unprecedented discounts. If you have never traveled to European countries for winter shopping, then it’s time to pack your bags. We have prepared for you a list of useful tips for winter sales in some European countries.

Czech

Active shopping in the Czech Republic begins already on Christmas Eve, but the largest sales occur in the post-holiday period - from mid-January to the end of February, stores are full of “Sleva” signs, which means a discount in Czech. And they are quite significant here - up to 70%. Therefore, it’s worth visiting stores in the first 2 weeks of January, when all the necessary sizes are still available, and prices are already much lower.

If you want to save money, then choose Prague. Why the capital? Because prices here are much nicer than on the periphery of the country or in other European capitals. But the assortment is pleasing - both popular mass market brands and luxury companies, and local goods of very good quality. So what to buy in Prague?

There are a lot of shoe stores in the capital of the Czech Republic. Czechs are sensitive to the choice of shoes and prefer high-quality orthopedic products made from genuine leather, the most famous brand being “Bat’a”. It is also worth paying attention to children's clothing and goods. Don’t forget about the famous Czech medicinal cosmetics (for example, the Manufaktura brand), products made from silver and garnets (remember that real Czech garnets are small, no more than 5 mm), Bohemian glass and crystal.

Where to indulge in shopping? There are two famous shopping routes in Prague: Parizhskaya Street from the Vltava embankment to the Church of St. Nicholas on Old Town Square will delight you with designer boutiques and premium shops, and going along Na Prikope Street towards Republic Square you will find yourself in a world of shops of affordable brands.

Germany

Unlike many other countries, sales in Germany begin long before Christmas, on the tenth day of December, and by the New Year, discounts reach 50% or more. And if in other European countries the winter shopping season is just beginning at the beginning of January, in Germany it is already reaching its climax, with discounts at 70%. It is most profitable to buy things for the summer in winter, because they offer discounts of up to 90% on old collections.

What do Germans and visitors to the country buy? High-quality clothes and shoes, electronics and household appliances, high-quality organic cosmetics (for example, Weleda, Lavera and Logona).

Where to buy? You can start from Berlin; be sure to include Friedrichstrasse in your route, where there is the largest concentration of shopping centers and brand boutiques. Don't forget about outlets. For example, practical Germans respect the branches of TK Mahkh - unique shopping centers-outlets where you can buy quality items at good discounts. They sell both premium brands (Kenzo, Prada, Chanel) and more affordable ones from Diesel or Lacoste. Shopping in Munich can also be profitable: there are elite boutiques on Maximilianstrasse and small budget shops on Kurfurstendamm.

France

Despite the title of the most fashionable country, France is in no hurry to please shopaholics with grand sales and low prices. People come here for assortment and quality. Winter sales in France - Les soldes d'hiver - last about a month and start in early January. The exact start date depends on the region, for example, in Paris, discounts begin to appear on the second Wednesday of January, and in Nice - from January 2. At the beginning of the sales season, prices drop by about 20%, by the middle they reach -50%, and the coveted 70-80% rarely appear in shop windows.

Collections are not brought into French stores specifically for sale; discounts apply only to existing assortments. And by the way, luxury brands like Louis Vuitton never reduce prices on their products.

While shopping, you should go to one of the most fashionable quarters of Paris - the Faubourg Saint-Honore district, located between the Opera House and the Louvre. There are boutiques of famous brands here, as well as the famous Colette, where they sell only the most trendy items. You can also walk along Avenue Montaigne, where Dior and Chanel shoppers await, and it’s also worth checking out the Champs-Élysées, where Zara neighbors Louis Vuitton. And don't forget to visit one of the major department stores, such as Le Bon Marché, Printemps or Galeries Lafayette.

And in Paris there is a very nice “feature” for shopping - a “trade passport”, essentially a guide to boutiques and stores with addresses and information about discounts in them.

Spain

Winter sales in Spain start on December 25th. On this day, there is a collapse in prices for decorations and New Year's gifts. And discounts on clothing begin to appear on January 7. Sales last a long time - sometimes until March and even April, and discounts can reach 70-80%.

The assortment and prices during winter shopping are pleasing throughout the country, but the most advantageous offers are found in the Canary Islands - they are considered a free trade zone and therefore the prices do not include value added tax.

In Barcelona, ​​be sure to visit the 5-kilometer Shopping Line on Passeig de Gracia (here, discounts on goods reach up to 90%) and the giant malls Pedralbes, L`illa Diagonal, Bulevard Rosa, Diagonal Mar, El Triangle, Maremagnum and Glories. To avoid getting lost in the world of shopping, buy the Guia de Compres directory of shops and outlets in advance. It contains information about 450 sales points.

In Madrid, it is worth visiting the realm of high fashion, the bohemian quarter of Barrio de Salamanca, the youth clothing mecca of Arguelles, the electronics district of Barkilo and Quatro-Caminos, where shops of Spanish brands are concentrated.

Everywhere you will be pleasantly surprised by the low prices for goods of the brands Mango, Bershka, Zara, because these are Spanish brands, and it is profitable to purchase their items in the manufacturer’s homeland. Also don't miss the boutiques of Spanish brands such as Loewe, Desigual, Adolfo Dominges, Bimba y Lola and Pedro del Hierro.

Italy

A paradise for shopaholics, Italy delights fashionistas with an assortment of brands and a wide selection of items from mass market to luxury. It is believed that the discounts on Italian sales are some of the most attractive in the world. And it is the winter price drop that is more profitable than the summer one - discounts reach minus 70-80%. Usually in Italy prices begin to fall on January 6 and the sales season lasts 2-2.5 months.

It is worth noting that clear seasonality of sales is observed in shopping centers. Designer boutiques rarely give discounts or only for regular customers, while in outlets discounts are always available. By the way, Italy is the country with the largest number of outlets. The most famous of them are McArthurGlen, Noventa di Piave in Venice, Serravalle near Milan, Castel Romano. And don’t forget about Italian spacci, a type of outlet that specializes in selling items directly from production. The prices in such retail outlets are very pleasing.

In general, in Italy you can go shopping in any major city. For example, in Rome it is worth visiting Piazza di Spagna and Via Condotti with its surroundings; in the city of high fashion Milan, be sure to visit the “fashion triangle” between Via Andrea, Montenapoleone, Gesu and Della Spiga, and in Venice - Piazza San Marco,

What to buy in Italy? Yes, a lot of things - leather shoes and accessories, fashionable hats, designer clothes, jewelry and fur coats.

Happy holiday shopping everyone!

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There is no exact date when Christmas sales 2020 begin in European countries, since not only each country, but also each individual store can set its own date.

The only countries where there are restrictions on sales regulated by law are France and Italy. Christmas sales in Italy start on the first weekend of the first month of the year and last no more than six weeks.

French shopping centers have the right to start offering discounts on the first Wednesday of January, and the duration of the promotion should not exceed four weeks in the capital and six weeks in all other cities. It should be noted that European sales are significantly different from Russian ones: they are “honest” in relation to the buyer, protected by law, that is, if the advertisement says “70% discount,” it means that the product is really discounted by 70% (and not pre-inflated by price, and then sold at the same price). This is probably why European shopping is so popular among Russians.

History of Christmas sales

Christmas sales in Europe date back to the 17th century. It was then that the tradition of holding pre-holiday fairs appeared in Germany, where traders could sell not only food, but also numerous industrial goods. Temporary wooden trading tents-pavilions were built in the main squares of the largest cities; sellers reduced prices to attract the attention of buyers. In the 18th century, the “pre-Christmas fair bustle” annually covered not only the cities of Germany, but also Austria. By the 19th century, the good tradition had spread throughout Europe, and the fame of rich and generous fairs had spread throughout the world, attracting tourists.

Popular Christmas Sale Locations

Christmas sales in Germany

Christmas sales last for one and a half months: from early December to mid-January. And as was the case a couple of centuries ago, sales are only part of the holiday events. The city streets are filled with all kinds of attractions, numerous folk craft workshops come to life, and truly “folk” festivities are organized with the tasting of exclusive Christmas mulled wine. Avid shopaholics and fans of world brands know very well that during pre-New Year discounts you can enjoy not only shopping, but also the whole palette of national German flavor. Cult cities are:

• Nuremberg;
• Cologne;
• Berlin;
• Munich;
• Hamburg;
• and especially Düsseldorf, where you can find all the brands (the main shopping streets are Schadowstrasse and Königsallee).

Christmas sales in Finland

Christmas sales in Finland start on December 27 and continue until the end of January, where you can buy branded cosmetics with a 30-40% discount, ski equipment at half price in shopping centers such as:

• Iso Omena in Espoo;
• Kamppi in Helsinki;
• hypermarket chain Citymarket in many cities of the country;
• Stockmann department stores throughout Finland.

Christmas sales in Prague

Christmas sales in Prague (in the entire Czech Republic, only the capital organizes massive discount promotions) are held from the beginning of January to the end of February and are not inferior in popularity to sales in Germany. Significant places worth remembering:

• Wenceslas Square;
• Old Town Square;
• Paris street;
• shopping centers Khodov, Palladium, Kotva, Flora.

Christmas sales in Austria

Austria doesn’t have much sales, but even here you can buy designer items with good discounts in January-February. Experienced shopping tourists recommend the following Viennese mall centers:

• Ringstrasse street;
• Stefl department store;
• pedestrian zone Graben;
• Kärntnerstrasse and Mariahilferstrasse streets.

Here in Vienna you can visit Europe's largest shoe store Humanik, the H&M and C&A chains.

Christmas sales in England

London opens the sales season on December 27, which lasts for a month and a half. The destination of all shopaholics is the world's largest department store Harrods, Dover Street Market and the most ethnic district of the British capital Soho. In general, England is famous for year-round discount events on branded clothing, accessories, jewelry, and shoes.

Christmas sales in other European cities

Christmas sales in Sweden start on December 26, in Spain on January 7, in Lithuania on December 19, in Poland there is no specific general date, discounts are provided by individual stores whenever they want, sometimes this happens before the holidays, sometimes only in mid-January. By the way, when you are in Spain, you should not ignore the stores of the El Corte Inglés chain, which are perhaps the only ones that do not close for siesta. And then, the discounts here are greater than in many other branded boutiques.

In the cradle of high fashion - France - Christmas sales promise the acquisition of the most exquisite and best goods at reduced prices. World-famous brands, both youth democratic and luxury, are concentrated on the Parisian streets of Rivoli and Faubourg Saint-Honoré, as well as on Avenue Montaigne, in the Saint-Germain quarter and on Boulevard Haussmann. An indispensable point of visit for all shopaholic tourists is the Paris Usines Center Nord outlet near Charles de Gaulle airport.

The capital of world fashion - Milan - will welcome you with exquisite boutiques and Haute couture brands on the streets of the Golden Square or the Milan Triangle: Corso Vittorio Emanuele, Via Montenapoleone, Via Spiga, Via Senato, Via Alessandro Manzoni. Corso Buenos Aires is considered the main shopping street of the capital; Vercelli Street and Duomo Square with the huge Rinascente shopping center will be no less interesting for tourists. Not only the city, but also the suburbs with its vast outlet stores, such as Serravalle, are suitable for exciting shopping.

It is known that Christmas sales in Europe begin with small discounts - from 15–20%, and only in the middle of the sale do they reach their climax - 70% or more. The golden rule for all shopaholics: if you want to have time to buy the product you need (size, color), you should not wait until the end of the sales, since the “hot” product sells out at the very beginning of discount events. Experts also advise that before storming the boutiques, find out your European size and decide on the style, because during the rush there will not be enough time to try it on. Do not forget also that during sales, goods not only from last year’s collections may appear on the shelves, but also with minor factory defects or without labels.

It should be noted that foreigners do not have to pay VAT in a foreign country, therefore they have the right to apply for “Tax Free”. By keeping your receipts, you can receive compensation at the border when leaving the country.

Christmas online sales

Of course, since its inception, online trading could not help but affect such a tradition as Christmas sales. Along with offline boutiques, customers are also pleased with New Year's discounts on numerous websites, starting in December. Although, almost all online stores have a “Sale” or “Liquidation” section, where they display goods from past collections, only one copy remaining, etc.

Christmas sales can be enjoyed at online superstores such as argos.co.uk, or -, which sells everything from toys to furniture, from spoons to bicycles, from watches to outerwear, from computers to flash cards.

Great discounts await visitors to European websites, skupidu.com, otto.de, quelle.de and many others.

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Residents of Russia, in order to be the first to know about the appearance of summer discounts, have to monitor prices in stores. What about other countries?Ekaterina Grybinka from the companySalery.ru collected European data and found out who holds summer sales and when.

In France, summer sales begin on the last Wednesday of June and last 5-6 weeks. This year, the official start date for summer sales in most regions of France is June 26th. Information about discounts in stores in this country can be indicated in a special way: several discounts are indicated on the price tag, which means they need to be summed up. Some luxury brands ( Louis Vuitton, Gucci, Christian Dior etc.) may not make discounts for reasons of principle.

In Germany, sales periods have been regulated by law for many decades. Traditionally, the start of summer sales was the last Monday of July. But in 2004 this law was repealed. Since then, stores can sell products at reduced prices at any time. However, some stores still adhere to the old rules. This year, summer sales in Berlin will begin on July 30 and end on August 12. The stores will display not only clothing from the outgoing season, but also electronics and household items.

In Spain, sales dates vary depending on the region. In Madrid they will begin on June 21 and end on September 21. In Valencia - from June 27 to September 3, in Galicia and the Basque Country - from July 1 to September 30. In most other regions of Spain, sales will begin on July 1st and end on August 31st.

In Italy, in 2011, the government approved an official sales calendar, violation of which entails certain sanctions - fines. The official start date for summer sales this year in most regions of Italy is July 6th. The exception is the province of Trento, where stores have the right to set their own sales period. The duration of sales in Italy this year will be from 42 to 87 days.

In Russia, each store decides for itself when to hold summer sales, so the spread in dates can be quite large - from June to August. The better the season for a store, the later the sale begins or another signal after which discounts appear - the start of sales in stores of competing brands.

Most online stores in Russia do not indicate the period of discounts, so the classic European sales scheme: the first week is 20-30% discount, the second - 50%, and the last week - 70% or more does not always work. To be the first to know about discounts, Russian residents subscribe to the newsletter, use discount search services, or independently monitor the appearance of discounts in stores of interest.
More information about the dates of summer sales in different countries is on our website.

Winter is coming, which means it's time to think about the upcoming holidays. We're not just talking about New Year and Christmas. Let's think about the most pleasant holiday of the soul - shopping!

The winter sales season is a real delight not only for fashion lovers. At this time, even the most inexperienced buyer leaves stores with huge bags of new clothes. Especially when it comes to shopping in Europe.

Travellizy is ready to tell you the hottest places and the best time to plan your trip. Whether you go only for shopping or combine the trip with getting to know new countries - it’s up to you.

Black Friday

The sales season begins with the so-called Black Friday, this world-famous term comes from the USA.

Black Friday appeared in the 19th century. The first sales, reminiscent of the modern Black Friday, were organized when American shopping centers opened the Christmas season.

The term “Black Friday” itself appeared a little later, in 1966 in Philadelphia. There are several explanations for this seemingly gloomy name. Black Friday occurs every year after the Thanksgiving holiday. Hence the most common explanation for the name. Philadelphia police officers coined the term, calling the huge flow of cars and traffic jams “black.” The reason for heavy traffic congestion is that people return to the city after out-of-town Thanksgiving celebrations.

Another variation of the name is that from Friday people change their mood. They finish unpleasant things, let go of everything and tune in to positive emotions.

Until 2010, Black Friday was known only in the United States as a joyful event for shopping lovers. In European countries this term arose relatively recently. However, in a short time the day gained great popularity. And it has become one of the main holidays for shopaholics, as well as those who want to save big.

Each subsequent year the date will change. The main rule is: the fourth Friday in November. Please note that sales may begin on November 25th. Stores often announce a week of sales starting on Monday and discounts of -30%. Black Friday is declared the main day of sales, when discounts can reach -90%. Many shops open at 5 am and close after midnight.

Christmas sales

You don't have to wait long, and big winter sales begin after Black Friday.

Munich, Germany

When: end of November - end of January

Winter sales start early here. One of the main advantages of shopping in Germany is that they are mainly of interest only to tourists. Local residents are quite relaxed about sales. The best offers from stores can reach up to -90%. During the discount period in Germany, you should pay attention to high-quality clothing, shoes, appliances and electronics.

Main shopping streets: Maximilianstraße and Theatinerstraße.

Popular outlets near Munich:

Ingolstadt Village - Otto-Hahn-Straße 1, 85055 Ingolstadt

Classic Outlet München - Leopoldstraße 20, 80802

Berlin, Germany

Main shopping streets: from Alexanderplatz to the Alexa shopping center as well as Kurfürstendamm

Popular outlets near Berlin:

Berlin Designer Outlet B5 - Alter Spandauer Weg 1, 14641 Wustermark

Designer Outlets Wolfsburg - An der Vorburg 1, 38440 Wolfsburg

London, Great Britain

A trial pre-Christmas sale is held on the tenth day of December; it lasts only a couple of days.

Main shopping streets: Oxford Street, Sloan Street, King's Road and Bond Street

Popular outlets near London:

Bicester Village Outlet Shopping Center - 50 Pingle Dr, Bicester OX26 6WD

Designer Warehouse Sale - 5/6 Islington Studios, Thane Villas N7 7NU

Milan, Italy

The main hunt for shopaholics in Italy is “scondi”, which means “discounts”. It is worth noting that the opening hours of Italian stores are from 9-10 am to 19-20 pm with a break from 12.30 to 15.30.

Main shopping streets: Via Montenapoleone, Via della Spiga, Via Manzoni and Corso Venezia

Popular outlets near Milan:

Serravalle Designer Outlet - Via della Moda, 1, Serravalle Scrivia

Vicolungo The Style Outlets - Piazza S. Caterina Ang. Via Papa Giovanni XXIII, Vicolungo

Franciacorta Outlet Village - Piazza Cascina Moie, 1, Rodengo-Saiano BS

Fidenza Village - Via S. Michele Campagna, Chiusa Ferranda, Fidenza PR

Rome, Italy

Main shopping streets: Via del Corso, Via Cola di Rienzo

Popular outlets near Rome:

Castel Romano Designer Outlet - Via Ponte di Piscina Cupa 64

Antonella - Via Varese, 13, 20835 Muggiò MB

Valmontone Outlet Village - Via della Pace, 00038 Valmontone RM

Parco Leonardo Outlet Village - Via Giulio Romano, 00054 Fiumicino RM

Barcelona, ​​Spain

The windows are plastered with the long-awaited words rebajas (discounts) or oferta (special offer) - which means it’s time to enjoy shopping. Here, even for the sake of such an event, the siesta is sacrificed and shops are open without lunch. And for those who like good discounts, special shopping buses run. In Barcelona, ​​such buses start their route from the Old Port. Their opening hours are from 7.30 to 21.45 on weekdays and from 9.30 to 21.20 on weekends, the traffic interval is 15 minutes.

Main shopping streets: Carrer de Pelai, Passeig de Gracia

Popular outlets in Barcelona:

La Roca Village - s/n 08430 Santa Agnès de Malanyanes

Montana Outlet - Avinguda Diagonal, 460, 08029

Nice Things Outlet - Carrer de Girona, 38, 08010

Madrid, Spain

Main shopping streets: Salamanca, Arguelles, Cuatro Caminos, Chueca, Gran Via

Popular outlets near Madrid:

Las Rozas Village - Calle Juan Ramon Jimenez 3, 28232

Factory San Sebastian de los Reyes - Calle Salvador de Madariaga, s/n, 28702 San Sebastian de los Reyes

Factory Getafe - Av. Rio Guadalquivir, 15, 28906 Getafe

Paris, France

The best discounts are here on perfumes, cosmetics and clothing. The first wave of discounts reaches -20%, followed by -50%, and the third - up to -70-80% - is, alas, not applied everywhere.

Main shopping streets: Avenue des Champs Elysees, Avenue Montaigne and Avenue George V and Rue Du Faubourg Saint Honore

Popular outlets near Paris:

La Valle Village - 3 Cours de la Garonne, 77700 Serris

La Piscine - 199-203 Avenue du Président Wilson 93210 La Plaine Saint-Denis

Usine center (Paris Nord II) - 134 Avenue de la Plaine de France, 95500 Gonesse

One Nation Paris - 1 rue du Président Kennedy, 78340 Les Clayes sous Bois

There is an opinion that shopping makes a person happier, and we completely agree with this. So let there be no barriers to happiness, especially during the period of magic and holidays, everyone deserves happiness, and of course gifts!